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Privacy Policy

How Smilemobiles handles personal data, cookies, analytics, affiliate tracking, and reader rights for UK and EU/EEA visitors.

Privacy map

How reader data, cookies, analytics, affiliate clicks, and third-party routes fit together.

Controller and contact

Smilemobiles is the controller for information collected through smilemobiles.co.uk. Contact us at [email protected].

Information we collect

We may collect information you send by email, technical data such as IP address, browser type, device information, pages viewed, referral URLs, and approximate location derived from technical data.

Purposes and lawful bases

We use data to operate the website, respond to messages, protect security, understand readership, measure affiliate links, and improve content. Depending on context, lawful bases may include legitimate interests, consent for optional cookies, legal obligations, and steps requested before a contract.

Cookies, analytics, and affiliate tracking

Cookies and similar technologies may remember preferences, measure traffic, and attribute outbound affiliate clicks. Affiliate networks or merchants may set their own tracking after you leave Smilemobiles.

Third-party merchants and websites

Outbound links may take you to merchants, booking resources, analytics providers, affiliate networks, or other websites. Their privacy policies apply to their own collection and processing.

Sharing, selling, and transfers

We do not sell personal information as a standalone list. We may share limited data with service providers, analytics providers, affiliate networks, security providers, and authorities when required. Some providers may process data outside the UK or EU/EEA with appropriate safeguards where required.

Retention

We keep contact emails only as long as needed to respond, handle follow-up, protect the site, or meet legal requirements. Analytics and affiliate records are retained according to provider settings and operational needs.

Your rights and complaints

UK and EU/EEA visitors may have rights to access, correct, delete, restrict, object, port data, and withdraw consent. You may also complain to your local supervisory authority, including the UK Information Commissioner.

Children, security, and updates

This site is not aimed at children. We use reasonable safeguards, but no website is perfectly secure. We may update this policy when site features, providers, or legal requirements change.